Mark your calendars, folks — the crew at *Riverland Farm & Ranch Equipment* is packing up the trailer and heading to one of the biggest agricultural events in the state: *Wisconsin Farm Technology Days*. If you’ve never been, imagine three days of tractors, robotics, cattle chutes, kids running around a safe-play area, and farmers swapping stories over the smell of fresh-cut hay. It’s part trade show, part county fair, part classroom — and this year, it’s happening right in our backyard.
Here’s everything you need to know before you head out.
The Basics: What, When, and Where
Wisconsin Farm Technology Days is celebrating its *72nd year* in 2026, and this time it’s landing at *Redetzkes’ No Joke Dairy* near *Stratford, Wisconsin* (Marathon County). The show runs:
– *Dates:* July 14–16, 2026
– *Hours:* 9:00 AM – 4:00 PM daily
– *Admission:* $15 per adult at the gate (cash preferred), kids 12 and under get in free
– *Parking:* Free
– *Pets:* Please leave them at home — the show takes biosecurity for the exhibiting animals seriously
The host farm has a great story behind it, too. No Joke Dairy is a fifth-generation operation owned by Matt and Brittany Redetzke and Matt’s brother Sam, with roots going back to 1911. Four generations currently help run the place, which is home to around 400 head of cattle and is in the process of building out a brand-new robotic milking facility. If you want a real, lived-in look at where Wisconsin dairy farming is headed, this is the farm to see it on.
This Year’s Theme: “We’re Serious”
The 2026 theme, *”We’re Serious,”* is a nice little wink at the host farm’s name (No Joke Dairy — get it?) while also nodding to the organizers’ genuine commitment to agricultural education. Expect a strong mix of the history of Wisconsin agriculture alongside the cutting edge: precision farming tech, robotics, and live field demonstrations that show exactly how far the industry has come.
A few highlights worth building your visit around:
– *Field demonstrations* showing modern machinery and equipment in action, right in the field
– *FRESH (Farm Rescue Education, Safety, and Health)* — a brand-new interactive area debuting in 2026, built in partnership with the National Farm Medicine Center, Marshfield Clinic, and local fire departments. It includes live demos on tractor rollover rescue, grain bin rescue, Stop the Bleed training, and confined space/manure pit rescue.
– *Health checks for farmers* — including skin cancer screenings, mammogram checks, and blood pressure tests, because the people who feed us don’t always take time to take care of themselves
– *Safe Play Area* for kids, complete with a playground, sandbox, games, and a physical barrier demonstrating how to separate play spaces from farm hazards
– *Tot Zone* for the littlest visitors, with a nursing area and diaper-changing stations
– *Youth agriculture passport activity* with prizes for kids who explore the safety education exhibits
Basically: bring the whole family, because there’s something for every generation, not just the ones driving the equipment.
Why Riverland Will Be There
If you know Riverland Farm & Ranch Equipment, you know we’re not a “sit behind a desk” kind of operation. Based out of *Boyceville, Wisconsin*, we’ve spent years supplying farms and ranches across the region — and increasingly across the country — with equipment that’s built to actually get used: gates, freestanding panels, Arrowquip chutes, feeders, waterers, fencing supplies, skid steer attachments, and more. We carry trusted brands like Ritchie Industries and back it all up with custom welding, deliveries, and equipment rentals for the jobs that need something a little more specialized.
Wisconsin Farm Technology Days is exactly the kind of event where we feel most at home — surrounded by the people who are out there every day dealing with the same mud, weather, and 5 a.m. chores we build our products around. We’ll have a presence on-site, and we’d genuinely love to put faces to the names we talk to on the phone or online. Come kick the tires on some equipment, ask us about custom orders, or just tell us about what’s giving your fence line trouble this year.
A Few Tips If You’re Making the Trip
– *Wear real boots.* This is a working farm, not a paved lot — it can get muddy or dusty depending on the week’s weather.
– *Bring cash* for gate admission, since it’s the preferred payment method.
– *Get there early* if you want to catch the field demonstrations without fighting a crowd.
– *Budget more time than you think.* Between the machinery displays, the safety demos, and the food vendors, three days can go by fast if you’re trying to see it all.
Learn More
– Official event site and schedule: [wifarmtechdays.org](https://www.wifarmtechdays.org/)
– Riverland Farm & Ranch Equipment: [riverlandfarmequipment.com](https://riverlandfarmequipment.com/)
– Riverland on Facebook: [facebook.com/RiverlandFarmRanchEquipment](https://www.facebook.com/RiverlandFarmRanchEquipment/)
We hope to see you out at Redetzkes’ No Joke Dairy this July. Come say hi, bring the kids, and let’s talk shop about what’s next for your operation.
See you in Stratford!
